The Corporation - Perception Management

"I help corporations have a voice", Chris Komisarjevsky CEO of Burson Marsteller

"Corporations don’t advertise products particularly, they’re advertising a way of life. A way of thinking. A story of who we are as people and how we got here and what’s the source of our so-called liberty, and our so-called freedom. You know, so you have decades and decades and decades of propaganda and education teaching us to think in a certain way. When applied to the large corporation, it’s that the corporation was inevitable, that it’s indispensable, that it is somehow remarkably efficient, and that it is responsible for progress and the good life." Richard Grossman, Cofounder, Program on Corporations, Law and Democracy